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For those who aren’t really into watches, or are fairly new to the world of Rolex, the name Turn-o-Graph may be unfamiliar. Discontinued in 2011, it is no longer part of the Rolex catalog, and in its lifetime, was largely overshadowed by greats such as the Daytona, Explorer, and Submariner.

However, it is a watch with an interesting and remarkable history. In fact, it served as the origin of many of the hallmark traits we see in Rolex watches today.

The Rolex Turn-o-Graph is the brand’s pioneering tool watch. Launched in 1953, it introduced a host of firsts for Rolex. It became the first commercially available Rolex watch with a rotating bezel (not the Rolex Submariner, as many would believe), and also their first sports watch to be released in Rolesor finish, or the combination of steel and gold.
Combining practical functions and a sporty-elegant design, it helped pave the way for a new genre that is ubiquitous today – the tool watch.

The ingenious rotating bezel would later on be a key feature in the brand’s most iconic sports watches, namely the Submariner and GMT-Master. While it was initially a stand-alone model, the Turn-o-Graph was later absorbed into the Datejust family, becoming the de facto sporty model from the collection.

As the interest in vintage watches grew, the Turn-o-Graph received cult status among Rolex collectors and vintage watch enthusiasts. The watch world has finally caught on with the Turn-o-Graph’s combined elegance and sporty appeal, not to mention its storied past. It’s a timepiece that truly deserves the attention it is getting in this day and age.

Learn more about the history and models within the collection with SwissWatchExpo’s Rolex Turn-o-Graph Ultimate Guide.

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